On June 3, 2024, PUMA announced their official collaboration with HYROX. A fitness race that, "combines both running & functional workout stations, where participants run 1km, followed by 1 functional workout station, repeated eight times." 

Between late June and mid-December, I served as the Social Media Content Creator for PUMA Training. During that time, I led the creation of content for two high-profile organic social media campaigns showcasing the SS24 and SS25 PUMA x HYROX collections. 

I created and directed dynamic and engaging content tailored for social platforms. As well, my work extended beyond organic social posts, with select assets utilized in e-commerce and paid advertising to ensure maximum reach and impact.