Performance Marketing
Runna creates tailored training plans that help runners hit their goals, whether they’re training for their first 5K or a marathon PB. Working as a Senior Creative Associate, Film within the performance marketing team, I helped scale the brand’s creative output through high-performing content. On average, I delivered 50–70 videos per month across paid social, CTV, lo-fi UGC, and structured performance testing.
I also capture static imagery for our visual design team and contributed to campaign pushes, including New Year running activations. The projects below highlight a selection of the creative I produced during my time there.
Hifi Video Production
Elevated brand campaigns crafted as high-end commercial visuals for paid social, Google Ads, and CTV.
Motion Graphic Video
Sleek, design-forward visuals that bring UI elements, key features, and brand messaging to life.
Narrative
Styled Videos
Premium, story-led UGC crafted to capture attention, sustain engagement, and drive conversions across paid channels.
Narratives include app feature spotlights, testimonial-led stories featuring Olympian Helen Glover and LGBTQ+ advocate Adele Roberts, as well as a celebratory honoring finishers of the Boston Marathon’s 130th edition.
Photography
Designed to balance performance and storytelling, these visuals power static campaigns and ads while living
seamlessly across in-app experiences, App Store promotions, and organic content.
Hifi UGC Ads
Fast-paced edits with motion graphics that emphasize key features of the Runna app.
These videos focus on strong hooks, clean pacing, and keeping attention all the way through. The following samples ended up being some of the top performers across campaigns.